Determining What To Sell on eBay To Make money eBay connects millions of buyers and sellers around the global. It besides can be a big way to make money — whether you are working from base with very little investing or you ’ re a reseller who sells large quantities of products .
Why Sell on eBay ?
There are 182 million eBay buyers worldwide .
It ’ second one of the largest global on-line marketplaces, featuring approximately 1.3 billion product listings on any given day .
Who is Selling on eBay ?
There are a few different types of eBay sellers. You ’ ve got your newbies or amateur resellers, who sell a few items at a fix price, and then you have PowerSellers. PowerSellers are professional sellers who spend a bunch of time purchasing items, box products, transportation and receiving goods, and managing auctions .
For example: eBay Ellen — an amateurish reseller — has a lot of clothing. She ’ s a fashionista who goes through trendy clothes cursorily. To make extra cash, she turns to her water closet and sells her lightly used graphic designer threads under a fixed-price list .
Video Game Vince is a crippled and amusing koran collector — and a PowerSeller. He scours the internet for comic book collectibles and video game action figures to resell. He has a booming business on eBay dedicated to reselling exclusives and hard-to-find gaming/comic book merchandise .
Whether you ’ re a newcomer or a PowerSeller, you can flourish in this time of growth of the secondhand economy, getting your products in movement of a global audience with eBay .
What Should You Sell On eBay ?
Three categories that sell particularly well on eBay are :
- car parts ,
- Used goods, and
- Closeouts .
While some eBay sellers focus on a recess intersection, others follow the trends to sell what is democratic at the here and now. This will require a bit of research on your part .
Find out what ’ mho swerve .
One manner to find out what ’ second hot in the marketplace is to see what is trending on eBay. You can use this cock from eBay to see what buyers are searching for .
Another resource for researching seasonal worker trends and historical data is Google Trends. You can use it to help gauge consumer demand and determine the best time to list and sell your product .
For case, let ’ s say your business sells snowboards and snowboard accessories. type in “ snowboard ” on Google Trends, and you ’ ll see a spike in network search volume in late November through early December .
Price your products .
once you ’ ve determined what you want to sell, you ’ ll necessitate to do your research and price your items competitively. You can use the eBay appraisal creature to determine the value or swerve price of a particular item in a specific class .
eBay Selling Format
When eBay beginning launched in 1995, it was a true peer-to-peer market built on auctions. As it evolved, however, eBay introduced an alternative to the auction with its “ buy it now ” feature. There are pros and cons to each sell method — the one that will work dependable for you is highly subject upon your individual business .
Auction-style sell .
eBay rose to fame on its auction-style sales. You run a traditional auction for a intend total of days. At the start of the auction, you list an afford bid, and then buyers will bid up from the hatchway price. When the auction comes to an end, the highest bidder wins .
This type of selling works great for person like Video Game Vince because he deals in alone, collectible items. Passionate fans of the comic book writing style will feverishly bid up the pricing, allowing Vince to pocket a nice net income .
pro gratuity : Set a modesty price — or, the lowest price you are will to accept for the item. That gives you the control to ensure you don ’ t sell the item until you can get the total you believe it is deserving .
Fixed-price listings .
besides known as the “ Buy It now ” method of sell, this enables the seller to declare a fix price for an item. eBay shoppers know the exact monetary value astir front and can buy it immediately — no offer necessity. This stylus of sell is efficient and commodious, as there is no haggling or waiting for an auction to end .
Developing Product Descriptions for eBay
On eBay, shoppers search for products using keywords. You can optimize your product description by making certain to include relevant keywords and product identifiers .
Write detailed product descriptions that include these attributes :
- Brand ( “ Nike ” ) .
- stylus or exemplary ( “ Air Zoom Pegasus ” ) .
- Model number ( “ Galaxy S10 ” ) .
- Color ( “ Black ” ) .
- Size ( “ Men ’ s size 12, ” “ extra broad, ” or “ Women ’ s 8 ” ) .
It is imperative that you structure your product attributes similarly to the words and phrases users are typing into their eBay searches. For case, alternatively of your product entitle being “ Converse Chuck Taylor Shoes, ” a more optimize title would be “ Converse Chuck Taylor All Star Shoes, Size 9 White. ”
You should besides be very guileless about any product defects the item may have, and disclose any issues or flaws related to the product .
extra information to note :
- What are the item dimensions ?
- Does it require batteries and are they included ?
- What accessories are included ?
product identifiers .
Using merchandise identifiers in your listings can help increase your item visibility, which in turn will help optimize sales .
When buyers look for items on search engines like Google or Bing, those research engines look for specific data called product identifiers. eBay requires merchandise identifiers when you list post products in new or refurbished stipulate in certain categories like consumer electronics and health and beauty. You can find a comprehensive number of categories here .
intersection identifiers are made up of three elements :
- Brand .
- Manufacturer Part Number ( MPN ) .
- global Trade Item Number ( GTIN ). A GTIN can include the Universal Product Code ( UPC ), european Article Number ( EAN ), japanese Article Number ( JAN ), or International Standard Book Number ( ISBN ) .
eBay uses product identifiers to help buyers cursorily find items during a search. When you include product identifiers in your listings, your product will be eligible for higher search visibility — on eBay ampere well as external search engines .
It will besides be eligible for particular price alerts ( for example, when your listings are priced below the swerve monetary value ) and included in more deals and promotions .
Adding product identifiers is highly recommended to maximize your likely on eBay through better product placement and better SEO data for search engines .
Product property guidelines and best practices .
intersection attributes define the relevant and crucial facts about a product — such as brand, style, size, and coloring material. You can frequently find intersection attributes listed as intersection “ specification, ” or specifications.
eBay defines a fructify of item specifics for each category. product attributes are created by mapping the merchandise spectacles to the item specifics of the eBay category .
Providing a very detail typeset of token specifics will create a complete set up of integrated data that allows the search engine to locate and filter products. This improves the relevance of search results to what users are typing in their search queries .
product dimensions .
If applicable, include the dimensions of the detail in the attributes. The product dimensions should specify the size of the actual product, not the packaging size .
Multi-packs and bundled products .
here are some important details to remember when creating the property list for a multi-pack or manufacturer-created bundle :
- The attributes for abundled product should include the merchandise identifier ( s ) assigned by the manufacturer to the bunch .
- Attributes for thebundled product should use the manufacturer ’ mho GTIN number for the bundle. Don ’ t consumption the GTIN of the free-base intersection or any of the products within the pack .
- The attributes for a multi-pack must include the product identifier ( s ) assigned to the multi-pack by the manufacturer .
- The attributes of amulti-pack must specify the GTIN of the specific multi-pack being described .
product variants .
Another tip is to include merchandise variants on one page alternatively of multiple. We ’ ve seen that eBay is starting to group products by GTIN, so this will be increasingly more important in your set-up .
Managing Your product Listings
once you ’ ve decided to jump into the eBay marketplace, how should you manage your product listings ?
You could use spreadsheets if you only have a six items listed, like eBay Ellen. however, if you have hundreds, thousands, or even millions of products, a spreadsheet will be besides complicated, unwieldy, and inadequate .
A feed management platform, used in conjunction with an ecommerce platform like BigCommerce, can make your listings much more manageable .
manque eBay merchants often ask : “ Can I take my existing product tip on Google Shopping and use it on eBay ? ” If your products are listed on an ecommerce platform like BigCommerce, feed management platforms can take the existing merchandise feed, put it into the correct format and export it to eBay .
Managing Your eBay Orders
It ’ second critical that you manage your orders cautiously and monitor your inventory. You never want to be in a put where you are listing out-of-stock items on your web site .
With feed management platforms, orders are updated and synced to your on-line store. It ’ mho authoritative to keep everything in synchronize with the shortest lag-times possible, particularly if you have low stock of an item selling across multiple marketplaces .
here ’ s an exercise of how feed management platforms can help :
A client needed help with managing orders for two marketplaces : eBay and Amazon .
This node had multiple products that were first gear in neckcloth, and they wanted to avoid running into an oversold site — which can get sellers suspended from eBay. Feedonomics was able to solve this problem by intelligently controlling inventory on multiple channels .
eBay Best Practices
The best practices listed hera are a lot the lapp as best practices you should follow on any market, adenine well as on your ecommerce web site. But they will be particularly significant on eBay, as you ’ ll indigence to differentiate yourself from competitors besides selling on the distribution channel .
here are some general tips, with more information to follow :
- ship within the expect timeframe .
- Process your orders in a timely manner .
- react to customer questions promptly .
- see that you follow the return policy listed on eBay .
High-quality photography .
Take high-resolution photos against a complain white background to make the products stand out. Make certain the unhorse is sufficient to feature the item and its relevant details .
Try taking shots of the merchandise from unlike angles, and get some close-up shots arsenic well to highlight details. Don ’ metric ton use props — that will only distract your shoppers .
Fast, low-cost embark .
cost and accelerate are top of thinker for eBay buyers. Over the years, buyers ’ expectations have increased, and they are more frequently looking for rid embark .
Fun fact : 71 % of products purchased through the eBay market are shipped for barren .
Offer competitive ship prices ( low-cost or complimentary ship is best ) to appeal to more buyers and increase your chances of a sale .
spare returns .
eBay offers five different return key policy options for you to choose from :
- No returns accepted .
- 30-day buyer-paid returns .
- 30-day free returns .
- 60-day buyer-paid returns .
- 60-day release returns .
It goes without saying that the most attractive return policy for the eBay buyer is complimentary returns .
potent customer military service .
The reviews are in — literally and figuratively ! The best manner to avoid badly eBay reviews is to maintain well standing with your customers by having customer service .
To maximize your ecommerce store ’ s potential on eBay, you have to do the research, put in the work, and be patient .
There is nothing quite like eBay, which offers the diverseness and the breadth of singular products, giving sellers the opportunity to sell products that you wouldn ’ t see in any other marketplace .
Is eBay the right meet for you ?
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