How to Start an Online Clothing Business in Just 7 Steps [2022 Update]

thus you have decided to start your own on-line clothing store. It ’ randomness no surprise why : with on-line dress stores being a multi-billion-a-year diligence, it ’ sulfur by far one of the most popular eCommerce niches. With reaching $ 759 billion in 2021 and predictions it will reach over $ 1 trillion by 2025, there is a set of potential on-line commercial enterprise within the fashion industry to cash in on .
online fashion clothing brand stats
however, starting a successful on-line invest shop is more than barely buying a knowledge domain and placing a winning eCommerce ad .
Pro Tip: Don ’ triiodothyronine forget to check out our top Apparel Online Stores post, for inwardly tips on how to build a successful stigmatize once you ’ ve set up your clothe trade name .
A successful store is dependent on the recess you choose, the stigmatization you create, the timbre of not alone your clothe products but your site, the customer serve you provide, and fulfillment strategies .
just because a niche is popular doesn ’ t average you have instantaneous access to potential customers. In fact, the opposite is true. With increasing popularity comes increasing atmospheric pressure to differentiate your shop from the millions of others already online .
In this guidebook, we will take you through how to start a clothing clientele online the right manner, highlighting the keep steps you need to take to start a successful on-line dress business. admit :
Let ’ s suffer started !

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Step 1: Choose Your Online Clothing Niche

Before you can choose your products, you need to decide which dress or invest niche you want to sell in. Choosing your recess ensures you choose products and create your solid clothing line occupation plan around the type of potential shoppers you want to appeal to and ultimately ensures you are able to side your store in a unique way .
The trick is to be very specific and in truth drill down your niche, as this will enable you to identify and market to your electric potential shoppers more well. This will besides help you develop your product list to appeal to your specific target marketplace, allowing you to limit your contest and increase your chances of customer commitment long-run .
An amazing case of this is the on-line dress memory HUMAN. Their niche ? toss off culture. How do they cater to it ? By using boldface humor : a unique formula that appeals to what they call ‘ pop culture nerds. ’ And what appeals to potential shoppers in this niche ? not fancy chiffon skirts or name-brand shoes, but tees, hoodies, and socks .
good example of online clothing and apparel store
Their web site has sol much amazing going on, but it ’ s their motto that sums up their recess perfectly : “ Dress Yourself To Express Yourself. ”
thus how do you choose your recess ? here are the four most important considerations when choosing your niche :

  1. Be american samoa unique as potential to stand out from the push
  2. Choose a recess that interests you and you ’ ra passionate about
  3. Ask yourself whether you can add rate and/or position yourself as an authority
  4. Make sure the fashion niche has earning potential

You can get more detail on the above from our How to Find a profitable recess for Your Online Store post .

2022 Trending Clothing Niches

  1. Vintage clothing stores
  2. Athleisure clothing lines
  3. Genderless fashion
  4. Sustainable fashion
  5. Recommerce (second-hand clothing lines)

Step 2: Choose Your Online Clothing Store Products

once you have a clothing niche, it ’ randomness prison term to choose your products. Will you be selling short-sleeve shirts or dresses ? The dress and dress market is about infinite, and you can be certain there are a bunch of options within the recess you ’ re sell in .
however, if you ’ rhenium tempted to jump in and sell everything, this could be your undoing before you ’ ve even started. When you ’ re starting an on-line shop, it ’ south constantly advised to start off little and boring and then branch out your lines as you grow .
A bang-up exercise of this is one of our top merchants, Mrs Bow Tie. Mrs. Bow Tie made a name for themselves selling bow ties that are uniquely ‘ Made in Britain ’. Their achiever with fair one intersection channel was sol large that within three years they have added neckties, pocket squares, cummerbunds, suspenders and cufflinks to their product lists and sold to over 300,000 customers .
leading online clothing store
Say you have decided to open an on-line dress store aimed at the yoga fitness niche. alternatively of putting a kind of products on your proposed list, isolate the must-have products you can launch with. Each kind of merchandise – whether it ’ s a hoodie or a pair of socks – has a wide electric potential of building your newfangled invest trade name .
What should you consider when choosing your products ? here are our clear three tips !

1. Start minor

As Mrs Bow Tie did, start minor and childlike as you get your product tilt off the anchor. Adding besides many products upfront will not alone add supernumerary admin costs every footstep of the way – from product photograph shoots to web apparatus – but it can add complications when you first launch. Complications can affect the service you give, and as a new store in a very competitive commercialize, customer service, or the miss thereof, can make or break your clothe course occupation .

2. Think Ahead

As we know, manner and dress fads are changing. Choose stable products at beginning that can be easily changed to suit the change styles, such as crouch ties or t-shirts as shown above. If you do decide to go more mainstream fashion, plan for the exchange styles by creating a store that adapts, such as dropshipping orders, which will ensure you ’ re not stuck with unsellable breed. ultimately, in the clothing plot, there will constantly be shifts, thus achiever will depend on your ability to think ahead and be innovative and creative in dealing with the changes .

3. Set Your Focus

Yes, be as specific and minute as you can at the begin, but have an eye on the end goal. Think about where you see your on-line clothing trade name extending in the future, and make certain that you ’ rhenium concenter on the end finish. This will ensure that, as you add products to your crop or line and grow your store in your recess, you will be able to implement new or swerve products onto your shop more seamlessly .

Step 3: Choose Your Online Clothing Store Business Model

now that you know your niche and have an theme of the types of products you want to sell, it ’ randomness clock time to pick an on-line clothing business model for your on-line clothing shop commercial enterprise. This is where you decide if you using a clothing manufacturer, flannel pronounce, or opting for dropshipping to build your clothe company .
There are four types of commercial enterprise models that online invest and dress stores fall into :

  1. Print-on-demand
  2. Custom cut-and-sew
  3. secret label
  4. Dropshipping

Each on-line business model has its own pros and cons and choosing between them should be based on your overall fashion shop objective and budget and your skills or potential for hiring a team .
Let ’ s front at each of them more closely .

1. Print-on-Demand Clothing Store Business Model

Print-on-demand is the easiest type of on-line clothe business model arsenic well as the cheapest. In fact, customs jersey printing alone is expected to reach $ 10 billion in sales by 2025 .
These are the types of stores where you print your logo and design onto blank apparel, and everything is automated .
There is adequate diverseness in types and colors within this business character and it ’ s your most cost-efficient option when dealing with small numbers of orders .
A well case of a company that offices this is Printful, which has grown into a mega print-on-demand brand, launching a variety of new products and services this year including sportswear and warehouse and fulfillment .

The biggest drawback of this mannequin is that these types of stores generally have lower profit margins and offer few options in the way of branding tags, labels and other finishes .

2. Custom Cut-and-Sew Clothing Boutique Business Model

Best for those of you who want to launch your very own clothe trade name and purpose to create an on-line boutique. AKA for those wanting to design and make their own clothes and accessories .
This type of on-line invest boutique business model is best for those of you who want to build a complete dress line from scratch. hera, you do everything in-house from designing your clothes to manufacture and fulfilling – yourself .
The biggest advantage here is that you are selling something very alone and can customize as you see fit. however, custom cut-and-sew businesses come with a distribute of management, as you will be responsible for finding and coordinating your own pattern-makers and manufacturers, sourcing your own fabric, etc. This means a distribute of upfront budget and clock time needed to launch your first line .
Pro Tip:  Looking for pattern-makers ? here are three vet suppliers to get you started :

3. Private Label Clothing Store Business Model

secret label clientele models are basically the middle period between print-on-demand and cut-and-sew. They provide more invest occupation customization than the erstwhile but less ‘ work ’ and needed budget than the latter. basically you will be buying wholesale clothe and accessory products, that you would then sell and market under your fashion mark .
How does wholesale clothing private pronounce work ?
You buy blank or label-less invest items wholesale, and then add your custom-made blueprint, label or tag before selling them in your memory. This can prove to be a set more cost-efficient than print-on-demand, as you can negotiate better rates for bulk buy .
unfortunately, there are some drawbacks, such as having to deal with fulfillment and inventory management yourself. however, there are platforms that will help you streamline the process, such as Threadbird, where you can buy and custom-finish your apparel and clothe. They besides offer fulfillment services for those of you who prefer to hold your own breed.

4. Dropshipping Clothing Fashion Brand Online Business Model

like to print-on-demand, dropshipping invest stores allow you to sell clothe that is fulfilled from wholesalers. This is a cost-efficient route, as you don ’ t have to deal with buying stock up front, storing, packing or shipping. The disadvantage is that your products won ’ deoxythymidine monophosphate be as unique and there could be a variety of stores selling the same products as you .
however, it can be pretty easy to set up. With apps such as Oberlo, you can find and coordinate a draw of suppliers and integrate them into your on-line store .

Step 4: Outline Your Online Clothing Store Business Plan

You have your recess, products, and business model ; it ’ sulfur clock time to outline your clientele plan. You should be outlining your :

  1. Market ( drilling down your likely shoppers into segment markets or fashion audiences )
  2. Products ( deciding what makes them unique )
  3. Biggest competitors ( listing your top competitors )
  4. Online business model/fulfillment strategies
  5. Brand identity/clothing company description ( how you want your prey marketplace to view your fashion storehouse brand )

Pro Tip: To promptly grow in such a saturated market, investing in building a impregnable sword identity is superintendent crucial. Brand identity is more than fair a logo and a name – it ’ s how your post is perceived. It ’ south human english if you will. This is where creating a expect, feel and voice for your manner brand comes into play. For a detail scheme on how to build a strong clothing memory trade name identity, visit our Build a Strong Brand Identity Using These 9 eCommerce Branding Strategies post .
When it comes to eCommerce scheme, you want to make certain you ’ ra answering questions such as where your traffic ( electric potential shoppers ) will be coming from and what will make your products appealing to that dealings .
additionally, and very importantly, region of your commercial enterprise plan should besides include your price. Budget the monetary value per product with these crucial clothing cable monetary value considerations :

  • equipment, network development, host, etc .
  • design and exploitation
  • output cost per product, including that of samples
  • labor and exile
  • Materials

once you know the costs, you are then able to work out your margins, where you ’ re looking for a gross profit of around 30-50 % if using cut-and-sew models. however, at this stage you should besides be looking at your biggest competition for pricing, ensuring you are not pricing yourself properly out of the market .
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Step 5: Creating Your Online Clothing Store

now comes the fun depart : creating your on-line shop .
The first thing you will need is your domain. We suggest buying this individually upfront ampere soon as you have your main theme. You want to make sure that the sphere is even available after you have designed your range and built your site. For this, we would recommend Namecheap .

alternatively, you can buy your domain directly through eCommerce platforms such as Shopify or WordPress .
next, you will want to choose your platform and then your root ( or frailty versa ). This is one of the most important decisions you will make when creating your store .
Why ?
Because your web site, its design, and user-friendliness are adenine important as the merchandise you are selling and shouldn ’ t be rushed. The most popular eCommerce web site and store builder options are :
If you don ’ t have the budget to hire designers or the time to teach yourself WordPress, then we suggest on-line memory builders such as Wix or Shopify. If you need more help choosing an eCommerce platform or on-line memory builder to launch your invest caller then these guides are a good place to start .
Pro Tip:  Another important character of setting up your store that deserves special mention is your product pages. on-line shoppers lone have product photos and pages by which to judge the quality and details of your products, so produce certain that merchandise photos and pages are of dependable quality – tied when you ’ rhenium dropshipping. Visit our How to Create Perfect Product Pages for Conversions post for more tips on intersection pages and CTA copy examples !

Step 6: Launching Your Online Clothing Store

once your products are in plaza, on-line business design is set up, fulfillment is organized and locate is done, it ’ south meter to launch your on-line clothing memory. here are some launch tips to help you get started .

1. Define Your Launch Strategy

Are you going to run a promotion ? Do a Facebook Live video ? Use an existing electronic mail database to push tormenter mailers ? Whatever strategy you decide on, have it in space to roll out step by step as you launch. This should include tasks such as proofread and testing your whole storehouse ’ s functionality before plunge .

2. Prepare Your Social Accounts

Before you launch your web site, make certain your sociable media account pages are set and quick. In fact, have these active – with subject – before your large launching. This will enable you to run your social media ads with the launch and market your modern store to an already-growing following. And preceptor ’ triiodothyronine forget your content marketing plan to encourage engagement and post loyalty from your fashion audiences .

3. Have Your Email Marketing Strategy and Automation in Place

Make certain all your automation emails are set up and tested and that you have an e-mail marketing strategy planned out for your first three months .
Pro Tip:  Install a well-designed popup so you ’ re quick to collect e-mail addresses, using discounts and coupons as incentives .

4. Make sure Your Google Analytics and Google Ads Accounts are Set Up

future, you will want to ensure that you have set up your Google Ads and Google Analytics accounts before launching. This will enable you to track dealings to your store during your plunge in real-time and drive traffic through SERP ads .

5. Build Your Clothing Store Marketing Strategy

You will want your commercialize strategy in topographic point before, during, and after the launching of your on-line dress business. A good eCommerce market strategy should include a kind of channels and approaches. This includes your :

  1. Content marketing strategy (which includes social media account posts (here are some TikTok video ideas to get you started), UGC, a fashion blog for your eCommerce website, influencer marketing; etc.)
  2. PPC marketing strategy (which includes all your Google, Facebook, Instagram, TikTok eCommerce ads and YouTube pay-per-click ads. Or you can use PPC management software to automate your PPC marketing strategy.)
  3. Email marketing strategy (cart abandonment emails, promotional emails, weekly newsletters, subscriber growth strategies, etc.)
  4. SEO marketing strategy (blog and website content and optimization)

Step 7: Bringing Traffic to Your Online Clothing Store

The last measure ? Bringing traffic to your newly-launched on-line invest store. The biggest traffic drivers are e-mail market, PPC, contentedness market, social media, guest posts on popular blogs, and influencers .
For a new store without a fashion sword name, established SEO, or e-mail database list, you will want to concentrate on Google Ads for eCommerce and social media ads – peculiarly Facebook and Instagram – to get potential shoppers to your new memory. but not any potential shoppers, your key target market consultation. Don ’ t forget your influencer marketing paid partnerships ; including Instagram sponsored posts !
You will besides want to look to leading fashion examples for divine guidance such as :

  1. Gearbunch
  2. Beyond Retro (vintage clothing label)
  3. Beautiful Disaster
  4. Envy Stylz
  5. BlackMilk Clothing

Pro Tip: You can see marketing and increase case studies on these and other leading on-line fashion brands here. And don ’ deoxythymidine monophosphate forget your holiday PPC campaigns, for peak clothe shopping seasons .
Although traffic campaigns are the most crucial factor in the success for any on-line occupation, it doesn ’ t need to be a daunting as it sounds .
With apps such as Traffic Booster, offering the best alternative to WordStream for on-line retailers – you can bridge player over the hard shape, so to speak. This will enable you to focus on fulfilling your new orders and generating eCommerce dealings with real-time ad optimization .

hera are Traffic Booster integrated PPC channels and campaigns .

Final Thoughts

There you have it : how to start a successful on-line dress commercial enterprise in 7 steps. The key to any successful eCommerce business is being able to tap into buying intent. It is not only about figuring out who your fashion hearing is and what they would be will to buy and for how much. You need to penetrate a saturated recess ( messaging and targeting ) and distinguish yourself from your closest competitors ( brand identity ) and then follow it up with amazing quality clothes, unique designs and dependable service .
To recap the steps to follow on how to start a invest occupation online the good way .

How to Start a Clothing Business Online

  1. Choose your online fashion/clothing business niche
  2. Pick your core apparel and fashion products
  3. Determine the best online clothing business model for your goals and budget
  4. Create a solid clothing company business plan
  5. Build your eCommerce website
  6. Boost initial sales with a good launch strategy
  7. Bring traffic (fashion-loving audiences) to your online clothing boutique with eCommerce ads

If you ’ ve equitable launched a dress store or have questions before introduction, post them in the comments below !
For more market inhalation to grow your invest occupation on-line and promote sales, then these posts are for you :
ppc automation tool

Nicole Blanckenberg

Nicole is a content writer at StoreYa with over sixteen years experience and flair for storytelling. She runs on a healthy dose of caffeine and enthusiasm. When she ‘s not researching the following content swerve or creating instructive little business subject, she ‘s an avid beachgoer, coffee bean shop addict and hangs out on LinkedIn .


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