nowadays we ’ re sharing what we call “ ideas to steal. ” They are all real-life ideas from successful businesses—action steps you can pick up and run with right aside, without having to research, test, or otherwise delay enforce. And, you don ’ t need to spend money to do them .
Pick three that you can sink your teeth into, and don ’ thymine hesitate to contact us if you want more information or help oneself to implement them—these days we all have to work together .
1. Bill faster
Bill faster. Your accounts receivable can count for 40 to 50 percentage of your actual assets. Don ’ metric ton batch invoice ; beak angstrom soon as you can.
When payments are delayed or never arrive at all, you start to introduce cash run problems that can seriously hinder your business ability to survive ( let alone grow ) even if you have plenty of business .
2. Simplify your business
Simplify your business. Weed out the unprofitable and the hard-to-sell. angstrom much as possible, use data to help you make decisions, and be willing to cut things that cost besides much to deliver or don ’ thymine sell well .
3. Streamline your marketing message
Simplify your marketing message. But wear ’ t stop there ! Test different versions of your messaging on your web site, in calls to action, and in your electronic mail market messages .
Aim for a pithy message that addresses a pain compass point and inspires action. Develop a user or buyer character to help you hone in on who precisely you ’ re trying to reach. Read “ Made to Stick ” by Chip and Dan Heath .
4. Increase your business’s visibility
Increase your business’s visibility, especially online. Learn about elementary SEO ( research engine optimization ) techniques that can help your business be more likely to show up on the beginning page of search results. If you have a brick and mortar localization, make surely you ’ ve claimed your business on Google .
Resist the temptation to run your business through your Facebook page or any other third base party page—you ’ ra at their clemency every time they change their algorithm or your ability to reach customers. not surely if you ’ re in search results already ? Google your clientele name or some industry-related queries and see if your site shows up. Something like [ type of business ] in [ your localization ] .
5. Learn to delegate
Learn to delegate . Figure out what you do that turns dollars. Then delegate the rest. Your investment in training others to do work you don ’ t have meter for, or that person else is better suited for will pay off .
6. Look for and reward efficiencies
Encourage employees to explore more efficient approaches to their tasks alternatively of relying on their criterion way of doing things .
Run the numbers to figure out at what luff it makes sense to transition from spreadsheets to a bare to use business dashboard. Or when to switch to an automated payroll service rather of spending 10 or 15 hours on doing it manually each calendar month .
7. Don’t forget suppliers
Don’t forget your suppliers. They might not be on your payroll, but they are more apposite to do a few things for you at no charge because you actually take care of them .
figure out the balance between holding payment a long as possible ( while still respecting your seller ’ south payment terms ) and exceeding expectations .
8. Work faster
Learn to work faster. If you can condense three four-month jobs into three three-month jobs, you can do one more job in the class.
This ties back to the “ look for and reinforce efficiencies ” peak. If you can find a means to automate time-consuming and mundane tasks, do it, so you can focus on doing things that bring in cash .
9. Reward your team when they meet or exceed expectations
Reward your team for meeting budgets and timelines . A 5 percentage bonus is cheaper than a 20 percentage increase in costs. conversely, don ’ thymine be punitive when person makes a mistake .
Encourage your team to take deliberate risks. Some of them will pan out, some of them won ’ triiodothyronine. If you only bet on the things you ’ ra certain will work, you may win, but probably that you ’ ll miss out on a lot of opportunities for revenue-generating invention .
10. Define and stick to your project scope
Make sure you’ve clearly outlined (in writing) project scope, and don ’ triiodothyronine be afraid to charge your customer for changes. Put that choice in writing besides. Don ’ thymine get project creep cut into your net income margin .
11. Be available to the media
Offer to be a spokesperson on your specialty when your local media need an adept public opinion. Send urge releases regularly, and don ’ deoxythymidine monophosphate be afraid to send over a promontory sheet ever draw that reminds weigh of your areas of expertness .
12. Give something away
Give something valuable away on your website, at your front counter, when you send out your invoices, and when you deliver goods .
This should be detached to you, but valuable to the recipient—for model, coupons or a “ how to. ”
13. Promote your business consistently
Highlight offers, features, promotions, and news in your electronic mail footers, invoices, and e-mail signatures. Make sure the information you ’ rhenium provide is relevant and reproducible across the control panel .
14. Be part of the social media conversation
Have an active presence on social media. Respond to customers when they voice complaints or concerns in those channels .
But, don ’ thyroxine stretch yourself excessively thin. Do some research to figure out what social media platforms your aim audience uses and focus on one or two of them. Remember, you get what you pay for, so don ’ triiodothyronine expect to experience wide scope without promoting your postings .
15. Become a trusted advisor in your industry
Become a trusted advisor in your industry. Be will to share your cognition and expertness freely through web forums, web log posts, and in FAQs on your web site .
That said, check yourself any fourth dimension you find yourself delivering a sales pitch disguised as something more helpful.
16. Get your supporters to refer you
Check out “ make a referral week ” to learn more about how referrals can build your business. Ask your customers to leave reviews .
react when you get a negative one, and thank those who take the time to speak positively about your business.
Elizabeth Walker and Ken Burgin
Ken Burgin and Elizabeth Walker are the Marketing Masters, a full-service market and advertising partnership that helps build interfering businesses .