Before I put together a very detailed response on how to answer that, I ’ ll provide a flying answer from my personal experience that answers this equation.
indeed why do I buy my tea immediately from Harney and Sons web site and not from Amazon ? I LOVE their tea and when I run out I hate it. ( My fault ) But I choose to wait on their ship quite than use my Amazon premier. And I choose to pay any remainder to them rather than save an extra buck on Amazon
1. I noticed that the tea I get immediately from Harney and Sons is much more fresh and potent … whereas everywhere else, it doesn ’ triiodothyronine seem as fresh, even though it ’ s the same exact trade name and the exhalation date is army for the liberation of rwanda from near ( could be just my percept too.. )
2. commitment points for detached tea / thrust in the future. Can ’ thyroxine get that through Amazon
3. I get free random tea sachet samples in every dispatch. It is one of the joy of getting a box from Harney … cause each time I get to sample a new tea and hope I get an excess sachet I truly like for free
4. exclusive site-only new flavors. When they release a new one, or a popular season is no where to be found, they will be the first gear, and as a customer, I am first to know.
5. Catalogs and particular deals. They don ’ metric ton precisely do % off deals … they do other unique promos including rid particular infuser mugs and stuff. I love that. Can ’ thyroxine get that from Amazon, and the price differential gear international relations and security network ’ t enough for me to buy it branch.
6. particular kinship – if going directly to the reference international relations and security network ’ deoxythymidine monophosphate adequate, they treat me like I ’ m the first to know and first to get.
so … it all comes down to answering the value proposal interview. The common denominator here for Harney is real relationship benefits on top of the freshest version of their merchandise.
Some people will buy from their friends store rather than Amazon because they are their friends. If a company can create that expectation and observe that feel, that ’ s how they beat giant superstores. It goes bet on to construal theory and our need to belong and besides distinguish.
But you can ’ thyroxine bear people will figure it out. You ’ ve got to spell it out.
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More to come … -Jon