|Editor’s note: Reali’s home buying and selling services have changed significantly since we published this review. We’re updating the page to reflect Reali’s changing business model, but it’s still a work in progress.
If you’re interested in Reali’s Cash Offer or Buy Before You Sell programs, we recommend comparing them with other
Unfortunately, Reali no longer advertises 1% listing fees for sellers or commission rebates for buyers. If you’re looking to sell your house and save, compare other
Reali is a real number estate of the realm brokerage and engineering ship’s company that operates in choice markets throughout California. Reali ‘s primary offer is discounted real estate of the realm agentive role services. If you ’ rhenium selling a dwelling, you can list with a Reali Agent and get the like cosmopolitan range of services you ’ five hundred expect from a traditional realtor — but pay about 30 % less overall. however, there ‘s a catch : Reali Agents handle a higher volume of transactions than most realtors. This limits their ability to provide individualized support to each customer. » MORE: Save on perpetration without sacrificing avail
|Reali, at a glance|
|Price||1 % ( $ 5,000 minimal )|
|Avg seller savings||$ 6,375*|
|Customer rating||4.6 ( 615 reviews )|
|Locations||Inland Empire, Los Angeles, Orange County, Sacramento, San Diego, San Francisco, and Ventura County|
What is Reali?
Reali is a tech-driven actual estate of the realm brokerage house with license real number estate agents who can help you buy or sell a dwelling in most major California metro. Unlike most big-name brokerages like Keller Williams and Coldwell Banker, Reali is a rebate brokerage house. Simply put, this means :
- Reali offers potential commission savings for home sellers and buyers
- Those savings may come at the expense of service quality and personal support
When you buy or sell with Reali, most of the summons will be managed remotely via the Reali App. While Reali seems to consider this a huge value-add, its customer reviews suggest users are less than convinced. Reviews of the Reali App are mix at best. If you ’ re tech-averse — or, judging by the reviews, even if you ’ re not — managing a high-stakes, complicated summons through a mobile app could prove nerve-racking or debatable. In addition, Reali offers a variety show of other services, including an in-house lend operation, a cash offer program, and a “ trade-in ” program .
How much can you save with Reali?
If you opt for Reali ’ s criterion list box, you ’ ll likely wage about 3.5-4 % in total commission fees. That ‘s up to 30 % less than selling with an agent from a traditional real estate brokerage. » MORE: How much does Reali cost ? home buyers can save by using a Reali Agent, excessively. Reali refunds buyers up to 1 % of the purchase price at closing — $ 12,000, on modal — although numerous terms and restrictions apply. » MORE: How does the Reali rebate work ?
Who should use Reali?
|Reali is worth considering if…
|You may want to avoid Reali if…
» COMPARE: Reali vs. top alternatives » MORE: Somewhere else ? Find rebate brokers near you
Is Reali legitimate?
Yes, Reali is a in full license very estate brokerage house in the state of California. Reali Loans, once known as Lenda, is licensed in 12 U.S. States. That said, Reali ’ s marketing tends to gloss over or bury significant terms of service, which could potentially mislead consumers. Reali has an modal customer rat of 4.6 based on 615 reviews. It has 1.5 rate with the BBB and has been accredited since 2018. [ 1 ] Since launching in 2015, Reali has raised upwards of $ 42.2 million in investor fund. [ 2 ] It acquired Lenda, a San Francisco-based mortgage startup, in April 2019 to further its finish of becoming an “ end-to-end actual estate experience. ” [ 3 ]
Watch out for misleading marketing tactics
Although Reali ’ s services and savings are legitimate, authoritative details — such as minimal fees, terms, and restrictions for specific products and services — are frequently buried or misrepresented on its web site. For model : Reali advertises 1 % and 2 % fees for its Essential and Concierge list services, respectively. But a closer read of the footnote reveals $ 5,000 and $ 10,000 minimums. Reali besides makes it unmanageable to find crucial information about its Trade-In serve. The web site states that minimal fees apply, but does n’t list those fees. Nor does Reali make well-defined that Trade-In customers will pay close costs for three different transactions — which could easily amount to 5-10 % of a home ’ s total rate ! [ 4 ] If you ’ rhenium considering Reali, wear ’ t take its selling at face respect. Speak to a customer servicing rep or specialist and make sure you amply understand all of the fine print before moving forth .
How does Reali make money?
So how can Reali offer the same range of services as a traditional brokerage for less without going out of clientele ? Reali finds ways to lower its operating costs and boost its margins. It does this primarily by :
- Handling a higher volume of customers with a smaller team
- Upselling existing customers on premium or additional Reali services
Reali Agents outsource day-to-day tasks to a back-office team
Like many discount rate brokers, Reali relies on a team-based approach to handle the higher volume of customers per agent. lead Agents oversee the sale and handle some of the customer interfacing, but much of the daily and non-customer-facing tasks are managed by Associate Agents and a back-office team. » MORE: How good are Reali Agents ?
Reali manages much of the sales process remotely
Reali besides relies on engineering — namely its mobile app — to manage much of the procedure remotely and free up its lead Agents to handle more customers at once. » MORE: Read customer reviews of the Reali App
Reali pushes customers toward its in-house loan service
Reali ’ mho ultimate goal, however, is to provide an “ throughout ” real estate of the realm service. That means it wants to be a one-stop-shop, offering in-house options for every expression of the base sell or buying process. many of Reali ’ randomness products and services are specifically designed to push customers toward its in-house lend operation. For example, you have to use a Reali Loan if you want to use its Trade-In or Cash Offer services. » MORE: Learn more about Reali ‘s other services
Reali collects referral fees by sending customers to its partners
Reali besides makes money off of affiliate relationships with tangential services like championship and policy companies. For model, Reali may collect a referral tip when one of its customers buys a policy through Hippo, its insurance partner .
How much does Reali cost?
|Reali “ Essential ” box||1 % ( $ 5,000 minute ) *|
|Buyer ‘s agent commission||2.5-3 %|
Reali ’ s “ Essential ” box has a 1 % listing tip. It ‘s exchangeable to the typical range of services you ’ d expect to receive from a traditional realtor — and comparable to offerings from alike discount brokerages. That translates to an average $ 6,375 in listing fee savings across four price points, with higher dollar savings for higher home plate prices .
|$ 100,000||$ 5,000||– $ 2,000|
|$ 250,000||$ 5,000||$ 2,500|
|$ 500,000||$ 5,000||$ 10,000|
|$ 750,000||$ 7,500||$ 15,000|
|average||$ 5,625||$ 6,375|
importantly, when you sell with Reali — as with any real estate agent — there are a few early costs you ’ ll probable have to cover. We recommend budgeting for an extra 4.5-7 % on clear of the advertise listing tip. here ’ s how that total breaks down :
Buyer’s agent commission (2.5-3% of sale price)
In real estate transactions, the commission for the buyer ‘s agent typically comes out of the sale proceeds. note : this international relations and security network ’ triiodothyronine singular to Reali. You ’ ll probably meet this fee regardless of who you choose to sell with .
Closing costs (2-4% of sale price)
When you sell with Reali ( or any real estate agent ), you ’ ll be on the hook for some close costs. These may include things like transmit taxes, title insurance, escrow fees, or more, depending on what you negotiate with the buyer .
|✍️ Editor’s note
Before listing with Reali, compare your expected savings against the
Hire the agent you believe will get you the best price for your home — not just charge the lowest commission. Saving 2% on realtor fees is great, but if the agent sells your home for 10% less than its fair market value, you’re losing a lot more than you’re gaining.
How good are Reali Agents?
All Reali Agents are fully accredited real estate of the realm agents and provide the same general range of services and corroborate as traditional realtors. But there are a few differences that could affect your experience or consequence .
Reali Agent experience varies — and selection is VERY limited
Reali ’ sulfur Team international relations and security network ’ thymine very adult. If you ’ rhenium interest in taking advantage of Reali ’ s savings — or any of its other services — your choices will be limited. That means potentially settling for whoever is available, quite than picking the best paroxysm from a range of options. Reali ’ s web site presently features only 15 lead Agents, who are presumably servicing all of its markets across California. Zillow tells a similar fib, showing 23 Reali Agents in total — a concoction of Leads and Associates. only six of those Reali Agents on Zillow have more than 10 customer reviews. And 11 have no reviews at all. Reali ’ sulfur Lead Agents are typically required to have a minimum of three years ’ know, but that ’ s not inevitably the subject for Associates and back-office team members who may handle certain aspects of your sale .
Reali Agents may not be able to provide hands-on service
The size of the Reali Team besides raises questions about bandwidth. When there ’ s only one Lead Agent creditworthy for the stallion San Francisco market, it ’ sulfur going to limit the sum of attention each individual customer receives — flush with serve from a back-office team . persona : Reali
Salaried agents have less direct incentive than traditional realtors
Unlike many traditional realtors, Reali Agents are full-time employees who receive salaries and benefits. Reali ’ s job postings besides call out 401ks, stock options, and monthly bonuses. however, late data from indeed suggests that Reali ’ s distinctive basal yield for lead Agents is slightly below the annual modal income for California agents — and significantly lower than the typical income for the top perform agents in the state. This income opening is worth calling out as it could impact Reali ’ s ability to attract and retain talented agents .
Reali Agents earn a lot less than top California realtors
|Reali Lead Agents*||$ 72,053|
|All CA Agents**||$ 74,140|
|top 10 % CA Agents**||$ 127,800+|
When interviewing agents — from Reali or any brokerage house — consider their :
- Experience in your specific neighborhood and price range
- Past customer reviews and testimonials
- Communication style and responsiveness
- Estimate of your home’s value
- And finally, the fees they charge, too!
Remember, you ’ re looking for the agent who is going to sell your house for the most money possible — not good charge you the lowest mission. Saving $ 5,000 on commission sounds big, but if the deduction agent or overhaul you hire ends up selling your home for $ 20,000 below its fair-market rate, you ’ re going to lose a lot more than you gain. » SAVE: Sell with a top local anesthetic realtor for equitable $ 3k or 1 %
How does Reali compare to similar services?
|Reali||Clever||Redfin||REX Real Estate|
|Avg customer rating||4.6 ( 615 reviews )||4.9 ( 1,512 reviews )||3.9 ( 416 reviews )||4.7 ( 956 reviews )|
|Dedicated item of reach ?||Yes||Yes||Yes||Yes|
|in-person support ?||partial||Full||partial||partial|
|Regions covered||California||National||National||Southwest, West, Southeast, Mid-atlantic, Northeast|
|Listing fee||1 % or $ 5,000||1 % or $ 3,000||1.5 % ( min fees vary by market )||2.5 % or $ 9,000|
|Avg Savings*||$ 6,375||$ 7,375||$ 6,000||– $ 313|
|Learn more||Learn more||Learn more||Learn more|
overall, Reali offers becoming savings and value compared to similar services — but only at particular price points. due to its relatively goodly $ 5,000 minimum tip for its Essential service ( its base, “ full-service ” software ), if you ’ re selling a home home plate at or below the $ 500,000 grade, you can decidedly find better rates and service elsewhere. Clever, for exercise, is not a discount agent. It ’ s a release agent-matching service that pre-negotiates 1 % or $ 3,000 flat rates with top local anesthetic agents from major brands like Keller Williams, RE/MAX, and Century 21. With Clever, you get more realtors to choose from, plus all the benefits of listing with a top-rated, traditional agentive role for a fraction of the price. » MORE: How can Clever help me save on realtor fees ?
Watch out for Reali’s minimum fees
When comparing options, do your due application and factor in minimum fees and your home ’ s value to see which service is mighty for your specific situation. For case, while the advertised fee for Reali ’ s Essential service ( 1 % ) is lower than Redfin ’ s most exchangeable offer ( 1.5 % ), the minimums are actually reasonably alike :
|Market||Redfin minimum||Reali minimum|
|San Francisco||$ 6,500||$ 5,000|
|San Diego||$ 5,500||$ 5,000|
|Sacramento||$ 4,250||$ 5,000|
|Orange County||$ 6,500||$ 5,000|
|Los Angeles||$ 6,250||$ 5,000|
|Inland Empire||$ 6,250||$ 5,000|
Of class, hard savings shouldn ’ t be your merely consideration. Sticking with the Redfin model, although Reali may offer a lower rate at certain price points, Redfin has more agents, is available in more markets, and is a bigger company with a more raise chase commemorate of success. Your family is likely one of the most valuable things you ’ ll ever have to sell. Deciding who to hire to represent your interests should never be angstrom bare as asking, “ who has the lowest price tag ? ”
💰 Compare 1% commission agents and save thousands
Try our release, no-obligation agent-matching service ! Clever will get proposals from the top agents in your area — and negotiate discounted rates of good $ 3K or 1 % .
Selling with Reali
|Biggest benefits of selling with Reali…
|Biggest risks of selling with Reali…
When you sell with Reali, you ’ ll get the same basic services you ’ d expect from a traditional realtor, including : pricing recommendations ; professional photos ; your list on the MLS and other popular veridical estate sites ; assistant with offers, contracts, negotiations ; and more. There are a few specific benefits and drawbacks worth calling out :
- Benefits: Essential package includes a virtual home tour and two open houses
- Drawbacks: Your Reali Agent will typically NOT be present for inspections, the final walkthrough, escrow, or signing the documents
The actual experience of selling with Reali will be quite different, however, than selling with a traditional realtor .
Tech-driven customer experience isn’t for everyone
Reali relies on its mobile app and a team-based approach to manage the higher volume of deals. That means much of your communication will be handled via the app and you ’ ll batch with many different people during your sale, preferably than a individual dedicated agent throughout. Why does this matter ? actual estate transactions are nerve-racking and complicated. Communicating and managing the action through an app — peculiarly one with a lot of room for improvement, according to customer reviews — won ’ t make for everyone .
Team-based approach may increase the risk of problems
furthermore, when more people are involved in your sale, there ’ s an increased risk of miscommunications, mistakes, and delays that could jeopardize the result. This overture international relations and security network ’ t a deal circuit breaker — and it ’ second surely not unique to Reali — but it ’ sulfur something you should consider as you weigh your options against your own needs and preferences .
Buying with Reali
You can besides buy a home with a Reali Agent. But, as with betray, expect less hands-on attention and support than you ‘d get from a traditional realtor. Buying with Reali won ’ metric ton monetary value you anything out of scoop — in real estate, the fee for the buyer ’ sulfur agent is typically taken from the seller ’ s proceeds from the sale. There are a few benefits and extra military service options worth mentioning, though :
What is Reali Cash Back?
Some Reali buyers may be eligible for Reali ’ second Cash Back offer — what ’ s more normally known as a home plate buyer rebate or commission rebate. This is when your agent or brokerage house refunds you a parcel of the commission it collects on your home buy .
Average rebate for *eligible* buyers is $12,000
Reali offers up to 1 % of the home ’ second leverage price back at close. The company says the average buyer who qualifies for a rebate saves $ 12,000. That ‘s a distribute of cash, but 1 % back is a reasonably typical rate among dismiss brokerages and services that offer rebates .
|An important note about home buyer rebates
There are a TON of rules and restrictions surrounding commission rebates. This is why you’ll almost always see conditional language in advertisements — i.e., “Get up to X%” or “$X on average.”
Make sure to read the fine print up front so you don’t encounter any unwelcome surprises later on.
In many states, rebates are highly regulated and can lone be spent in certain ways ( some states don ’ triiodothyronine allow them at all ). The good news program is that in California, you can receive your rebate as cash .
How to qualify for Reali Cash Back
For your purchase to qualify for Reali Cash Back, Reali must receive at least 1.5 % of the home plate ‘s list price or $ 5,000 ( whichever is greater ) in buyer ‘s agent commission. additionally, the property must be located within Reali ‘s service area, which is much smaller than the scope of many other dismiss brokers. merely remember, many agents and brands offer mission rebates and, as a buyer, you don ’ t have to pay your agent ’ second fee. Aim for the stars ! shop class around to see how Reali stacks up against the very best of the best in your area to find the right match .
Compare top buyer’s agents near you
Clever matches you with top agents in your sphere and helps you find the perfect fit. Qualifying buyers can even get up to 0.5 % back after close .
Additional Reali services
One of the ways Reali seeks to turn a profit while offering dismiss rates is by upselling existing customers on early Reali services, including : Be aware that although these “ add-ons ” may be convenient, they may not offer the best value or service choice .
Reali Concierge is basically the substantive software with some extra home homework services, like clean and stage, for double over the price. When you sign up for Concierge, you ’ ll get everything included in the essential package plus :
- A professional home cleaning
- Home staging (up to 2,000 sq ft)
- Four open houses (two more than with the Essential package)
- An “Advanced Marketing Package,” which includes a video tour, drone footage, and a featured listing on Zillow
Reali ’ s Concierge service doesn ’ t come bum. The $ 10,000 minimum fee means you ’ ll be paying more than the advertise 2 % rate if your family is worth less than $ 500,000 .
|Is Reali Concierge worth it?
Reali Concierge could be worth a look if you have a more expensive home — but chances are you can get the same services for less by finding local contractors and providers yourself.
» SAVE: Compare quotes from local home improvement pros
According to HomeAdvisor, in California, professional family cleanings average $ 167, while base staging averages between $ 514 to $ 2,000. actual rates will vary by home and market, of course. But even on the higher end, chances are your sum cost international relations and security network ’ metric ton going to make up for that extra $ 5,000 or 1 % premium over the substantive software .
|Min Credit Score||
|Min Down Payment||
|Loan Types||purchase, refinance, elephantine, fixed, FHA, VA|
Reali Loans has been around since 2019, when Reali acquired Lenda, an on-line mortgage startup founded a little over six years earlier. Reali Loans offers fixed- or variable-rate newfangled purchase and refinance loans for home buyers and current homeowners, respectively. It underwrites FHA- and VA-backed mortgages, and qualify buyers can get elephantine loans up to $ 3 million. note : Reali Loans does not offer loans for investing, commercial, fabricate, or mobile properties — besides, no adjustable-rate or home equity loanword offerings
What makes Reali Loans different
A few things set Reali Loans apart from other mortgage services :
- It doesn’t charge any lender fees — that means when it comes to common mortgage-related costs like origination, application, and credit fees, you pay $0.
- Its loan product feeds into other value-add service offerings, including its Cash Offer and Trade-In programs, which are detailed in the next two sections.
- Note: you will have to pay typical third-party fees, such as title and home appraisal, as well as interest, insurance, and taxes.
While Reali ’ randomness real estate broker services are only available in California, Reali Loans presently operates in 11 U.S. States. See the table below .
Reali Loans locations
» MORE: Learn about Reali Loans
If you qualify for and use a Reali Loan, you can use Reali ’ s Trade-In service, touted as a low-stress option to the traditional dwelling sell process. It offers some legit benefits — no double mortgage, flexible close, a cash-backed offer on your new home — but the associated ( and semi-hidden ) costs may make it not worth it .
How Reali Trade-In works
here ’ s how Reali trade-in works in a nutshell : Reali buys your new home for you with cash, lists and sells your old home, then you buy your new home back from Reali with the proceeds from your honest-to-god home ’ second sale ( minus the associate fees, of naturally ). In exchange for this service, you can expect to pay :
- A 2.5% fee to Reali
- Buyer’s agent commission (typically 2.5-3%)
- Three sets of closing costs (that’s one more than usual, so assume an extra 3-5% on top of typical closing costs)
- Deferred “rent” to Reali on your new home until you buy it back (roughly equivalent to a typical monthly mortgage payment with 20% down, 4% interest)
- Note: this rent does not go towards paying down your Reali Loan
Most of these costs will not be due astir front ( aside from a 3 % deposit if your offer gets accepted ). They ’ ll be taken out of the proceeds from the sale of your previous family. But if those proceeds come up short, you will have to cover the difference out of pocket. » MORE: Learn about Reali Trade-In
Reali Cash Offer
Reali Loan customers can take advantage of Reali ’ sulfur Cash Offer program, which seems like a legitimately well value-add service with few ( dare we say no ? ) hidden strings attached. If you qualify for and secure a Reali Loan, Reali will front the cash so you can make a cash-backed offer on your new dwelling, which :
- Helps you move faster
- Increases your offer’s appeal
- Could potentially save you money (cash offers may help you negotiate a lower price)
Unlike Reali ’ s Trade-In overhaul, you won ’ thymine have to pay an extra fee to use the Cash Offer program. This could give you an edge over other buyers in a highly competitive market and/or even save you money. Just make sure you ’ ra shopping around for different mortgage options and rates to make sure you ’ re getting a legitimately beneficial deal. » MORE: Learn about Reali Cash offer
Reali customer reviews
Note: The pursuit inspection data is up-to-date as of 11/9/2021. We will update this section as newfangled information becomes available .
|Rating||# of reviews|
overall, Reali ’ s ratings across third-party sites are fair, with an average customer rat of 4.6 across 615 entire reviews. It ’ sulfur worth noting that the above reviews — particularly on Trustpilot and Google — represent a mix of Reali Real Estate and Reali Loans customers .
What customers like about Reali
so what do customers have to say about their experiences working with Reali ? The most common themes among convinced Reali reviews are :
- Legit savings
- Honest, professional, and knowledgeable agents
- Good communication from the team
- Paperless, tech-driven process
My Reali Agent was ‘phenomenal’
This seller had a big experience with Reali. She specifically called out how her Reali Agent and team made the feel cocksure and comfortable, despite the challenges of selling during the COVID-19 pandemic .
Reali’s tech-driven process helped deliver a ‘fast closing’
This Reali buyer had a smooth and easy experience purchasing their home with Reali spinal column in August 2020. He said the tech-driven procedure made for an exceptionally fast close .
The savings are ‘great’ — but Reali’s customer service was sloppy
This Reali buyer had a mix experience with Reali back in July. On the one hand, they love the refund and Reali ’ s tech-driven process — specially in lighter of COVID-19. On the early, they said the Reali Team was not only slow to communicate and act, but besides made some sloppy mistakes .
My Reali Agents were inexperienced and made ‘too many’ mistakes
This seller was frustrated by Reali Agents ’ miss of experience when it came to impactful aspects of the sale like negotiations. He besides felt that because other agents knew the Reali Team is inexperienced and makes mistakes, they were less probably to push their clients toward Reali listings .
Unfortunately the staff is very inexperienced, at one point we almost lost the house because they were not responsive and not preparing the documents on time.
On inspection day, our inspector was waiting in front of the house for couple of hours. We tried to call and email the person who supposed to meet with him. After two hours of calls and no response she finally was like, ohhhhh i am sorry I got double
booked and I was in another property…Are you kidding me? don’t you have a calendar and can’t see what is in your schedule?
I was really on the edge to change the agent but I didn’t want to loose the house so ended up staying with them.
Not a fun experience at all!!!!” class=”lazyload blur-up” height=”684″ src=”https://cosmic-s3.imgix.net/1d7c1660-fe7d-11ea-a525-3597bcdfdc76-RealiMarjan.png?auto=format&w=1748&h=684&ixlib=react-9.0.2&h=684&w=1748″ width=”1748″/>
Reali App reviews
|Rating||# of reviews|
|Apple App Store||4.1||310|
The Reali App has a average median rat of 4.1 out of 673 entire reviews on the Apple App Store and Google Play. Just to put that in perspective, the Redfin App has an average evaluation of 4.8 out of 950,187 total reviews … Most users feel the app has potential, but there are hush a huge number of kinks that need working out. furthermore, some complained that in arrange to evening try out the app, you have to supply your contact information, which will result in a inundate of calls from salesperson within a matter of hours .
Conclusion: Is Reali a good option for you?
Reali is a legit service that has a proved track record of helping people successfully sell or buy homes and save thousands. Whether it ’ s a dear choice for you in truth comes down to :
- Your personal preferences
- How much risk you’re willing to take on for the potential savings on offer
- The circumstances surrounding your sale or purchase
- The quality of the Reali Agents and Team in your area
Remember, there is never an obligation to move forward when you interview deduction brokerages, agents, or any other real number estate military service. If you feel blackmail or uncomfortable at any point during the interview process, that ’ s a major red flag. You have absolutely nothing to lose — and everything to gain — by shopping around and comparing rates, experience, and personalities to find the perfect equip. Reali may well end up being your best count, but you ’ ll never know for sure unless you get out there and explore all of your options .
👋 Next Steps: Talk to an expert!
If you ‘re weighing your options for buying or selling a sign of the zodiac, Clever can help !
Our fully-licensed concierge team is standing by to answer questions and provide spare, objective advice on getting the best result with your sale or purchase.
Ready to get started ?
Give us a call at 1-833-2-CLEVER or enter your information below. Our concierge team will be in touch shortly to help.
Remember, this military service is 100 % free and there ’ s never any duty .
Reali business hours and contact information
|business hours||9am-6pm PST, 7 days a workweek|
|Phone phone number||844-HI-REALI|
|information @ reali.com|
As of 11/9/2021, Reali is available in the following metropolitan areas in California :